Why do I Need Social Media Marketing?
Social media marketing is an ever-growing discipline within the marketing and communications sphere. With consumers seeking more personality and connection with brands more than ever before, a key connection point is through social media and video. When a brand prioritizes a social strategy, they are often meeting their audience where they are at.
Who doesn’t need social media?
All brands can benefit from having an active social media presence.
It is important to first understand who your audience is before determining which channels to invest in. Not all platforms will benefit all businesses equally. If your business is B2B, TikTok probably isn’t the right platform to invest in. If you are trying to build social media for a local library, you likely don’t need to be on platforms like BeReal.
While your business may not require a heavy social media presence, having proof-of-life on social media can make a big difference on your conversions. Building an online community will build trust, brand loyalty, and will make your business appear more professional. If you were considering a brand and went to research them, only to find that the only information available was a website, you might change brands.
Social proof is growing in importance. Consumers today expect to be able to research you thoroughly and get a feeling for your business.
If all businesses can benefit from social media, how do I get started?
When you read the paragraph above and identified who your audience is, think about the channels they hang out on. If you are selling affordable women’s clothing, there is likely an opportunity to build a presence on TikTok, Instagram, and Facebook. If you are marketing a new video game, there is likely opportunity to build a presence on Twitter/X, Facebook, Discord, and Reddit. Consider where your audience is spending their time.
Once you have determined where your audience is online, think about the capabilities you have within your business currently. Would posts require a dedicated content creator as the face of your brand (think TikTok)? Would it be more written communication, like creating posts on Reddit?
Building out a social strategy and social media calendar in line with your goals can be complicated. You may need to hire a videographer/photographer, a video editor, a content creator, a graphics specialist, and more. You may already have the necessary skills yourself or within your business.
If you do not have the needed skills, it may be time to look into hiring an agency or someone in-house.
Why do I need social media marketing?
As we shared above, all businesses can benefit from some degree of social presence online. While the frequency, type, or location of posts may vary depending on the business and the goals you have set, having more ways for your audience to interact is always a good thing.
Please see a few of our top reasons for social media marketing below:
Social proof will build audience trust in the brand;
Potential customers or leads can see the experience that others are having with your brand;
You are able to start or steer conversations about your brand;
You will get more eyes on your brand;
and more.
In conclusion, it is evident that there are various factors to consider when analyzing the impact of technology on modern society. While technology has undeniably brought about numerous benefits and conveniences, it has also raised concerns regarding privacy, security, and societal well-being. Striking a balance between embracing technological advancements and addressing associated challenges is crucial for ensuring a sustainable and harmonious future for all. Only through thoughtful consideration and proactive measures can we harness the full potential of technology while safeguarding the values and principles that define us as a society.
Want to learn more? Contact us today. We are happy to offer a free, zero-commitment consultation reviewing your social strategy, here.
